Coal Face Questions: ‘How are you going to improve our Deliverability?’

…When an email marketer drops the D-word during our meetings, I know it’s time to cancel my train home as it’s often as big a topic as ‘How are you going to increase ROI from email?’ Increasingly we find that companies do acknowledge that responsibility for email delivery sits primarily on their side, but they [...]

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So who changed the rules?

I’ve been wondering who it was that said it was OK to regularly and blatantly break the Direct Marketing Association rules and, almost certainly, the law, for the sending of marketing emails? It seems that for years I’ve been receiving emails from the good ol’ US spammers (who by their nature are operating outside the [...]

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Is it ever too early to start your Christmas promotions?

I was out shopping in Next last weekend when I saw that their Christmas cards, wrapping paper and general seasonal paraphernalia were on display and of course my first thought was ‘blimey, Christmas promotions already? I’m not even out of my flip flops yet!’ … but that got me thinking about when the best time [...]

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Do your customers know their inbox from their shoebox?

Having worked online for the last 10 years, I have to admit my somewhat obsessive tendencies of keeping my shoes paired up and nicely straight in the wardrobe has been transferred to keeping my inbox clean and the information I receive via email nice and tidy. Put simply, if it isn’t relevant I have neither [...]

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Why is everyone so much better than me?

Don’t worry this isn’t going to be the moment when I reveal my insecurities to the world… I’ve been working with and talking to email marketers for a fair while now and I’ve noticed more and more people asking themselves this question. So why is it that so many great companies feel like the email [...]

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