Don’t forget – the best form of advertising is Word of Mouth

How often have you read an article and thought ‘I’m going to forward this on to xxxx’/I know someone who would be interested in this…’? Using the forward to a friend (FTAF) functionality within your email program is an ideal opportunity for growing your database. Due to this years’ economic climate, data acquisition has been [...]

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Do we really need the Royal Mail?

On my commute to work this morning, I was reading the Metro and came across an interesting article about the proposed Royal Mail strikes. Advice from DirectGov is telling people to abandon postal services if the strikes go ahead. “If possible, email or telephone rather than using the post,” it tells consumers. In more recent [...]

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Getting seriously social

Forget going green: it’s all about going social. Everyone’s talking about their social media efforts – or lack thereof – and it seems that social commerce (or the business of monetising social media) seems to be scaring the hell out of many marketers who feel they’re missing the boat because they’re simply overwhelmed by the [...]

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Newsletter registrations really shouldn’t be this difficult!

I regularly make purchases with Amazon and have – ridiculously considering the industry I work in – never signed up to their newsletters.  Being quite a loyal Amazon customer I thought it was about time I signed up to receive offers from the mighty retailer.  So, I went onto Amazon.co.uk to show my support but [...]

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The secret of email list rental success revealed – don’t despair!

Have you ever experienced abject despair with your list rental campaign? Copy = Well personally, I think it’s amazing. Ambition = To buck my sales shortfall, and make my boss very proud of my progressive, new age thinking Records Sent = 1 million! Investment = LOTS Expectations = Enormous Opens = 26 Clicks = 2 [...]

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Do you dare to be different?

According to suggested best practice on email creative there are set standards which many in the industry claim will determine the success of an email campaign. For the majority of emails this holds true. However sometimes it can be more effective to break away from the norm and try a more creative tact. The beauty [...]

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