The decade that digital came of age

The noughties have been the decade that ‘digital’ has come of age. Where Google has gone from a dotcom start-up to a verb. Where we don’t think twice about listening to the radio online, checking our email on our mobile phones, pausing live telly or having access to every album we’ve ever bought from our [...]

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Top 10 future trends for email

I’m no expert, but as an eager ‘email junkie’ I’ll take a stab at some future predictions for the next decade. In my last post I celebrated the achievement of email marketing over the past 10 years and strongly refuted the provocative ‘Email Is Dead’ argument. As much as I’ve looked back over email’s journey, [...]

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What do you really want to achieve from your email campaign?

In my last eCircle blog I talked about the importance of getting your mindset right before you experiment with email marketing, ensuring you understand the channel before you push through a campaign risking your hard earned money ‘blind’.  A good second step would be the importance of truly understanding what you want to achieve from [...]

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Online taking over TV advertising

Here I am at the airport (again) as I embark on my weekly commute between London and Munich, and yes, as usual my flight is delayed.  But, like the majority of my fellow passengers, I am able to work on the move via my BlackBerry and looking around me now, I can see a vast [...]

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