Valentine’s Day massacre of the inbox

Holidays are popular for email marketing with Valentine’s Day the second largest retail date in the calendar making it a major marketing coup. I can’t help be cynical that it happens to fall so soon after Christmas, helping boosting revenues after the post-Sales slump.  Email marketers are only just drawing breath from the Christmas rush and January [...]

Read Full Post »

Email Relevance – Be honest and you can’t go far wrong

Tiger Woods. How many column inches have been devoted to the famed golfer and his alleged infidelities?  It’s been several weeks since the news first broke, and yet we’re still reading about his decline in popularity.  Tiger has spent his entire professional career building up an image of himself being a straight, honest family man [...]

Read Full Post »

New year, new decade, new challenges…new investment!

Well.  What a start to 2010 – and it’s only week 2!  Where do I begin?  Despite the economic downturn through the latter part of 2008 and 2009, eCircle has been lucky enough to be in an industry which has benefited rather than suffered.  We won 2 major industry awards and were shortlisted for another.  [...]

Read Full Post »