Help for Haiti

When I started with eCircle many years ago, it was impossible to predict how much the online marketing landscape would change and what scope there would be within my job to help charities across the globe.  We recently ran an email campaign, shown at the end of this post, on behalf of the DEC to raise funds [...]

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America sneezes and we catch a cold

So what happened to Swine flu? Apart from Johnny Sick Note claiming he was on death’s door when it first hit the news reels? At my last check it was going to wreak havoc on an unprecedented scale and within 28 days we’d all be squealing. I bought lots of newspapers that day .. Maybe [...]

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A quest called ‘tribe’

I was lucky enough to attend the Email Experience Council’s Email Evolution Conference in Miami last week (it rained) and was extremely interested to see what our friends Stateside had to say about this industry we all know and love.  I’m not sure what I was expecting to be honest, but one thing was glaringly [...]

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When selecting an ESP is the most important question really, how much does it cost?

Anyone who knows me will tell you that I’m notoriously ‘thrifty’. I see myself as abstemious with my finances, most everyone else thinks I’m tight. It must be my Scottish ancestry. My underlying logic is; if I’m buying a packet of cereal, for example, then why pay twice as much for Kelloggs as for the [...]

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