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I have the rare luxury of finding a seat on the Twickenham to Waterloo train early on a Sunny day in May. To take advantage of this incredible stroke of luck, (did everybody sleep in today?) I’m tinkering on my Dell laptop while two other brusque and slightly portly, important looking business men do the [...]

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Football’s coming home (we hope)!

With two weeks to go until the opening game kicks off, anticipation for the 2010 Fifa World Cup is building, St George’s flags are appearing on cars, England replica kits are flying off the shelves and generally the football lovers amongst us are getting just a little bit excited.  The World Cup comes around every 4 [...]

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Testing Testing 3 2 1

Okay okay, I know that the old testing call often employed on stage by some stand up comic testing their microphone is ‘Testing testing  1,2 3,’ , but let’s take it for granted that I haven’t mistakenly written a Stand Up Comic Checklist, and that actually I want to say a few words about the [...]

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Adding more fuel to the fire that online is taking over offline?..

Not too long ago I posted on online advertising taking over offline advertising. Yes perhaps it will still be a while before online can fully convince old offline marketing strategists but there are some companies out there helping my cause that online marketing can improve a brands performance. Recently I came across a company in [...]

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Red is for stop, green is for go. Hang on… what’s this ‘amber’ business?

When clients ask me to redesign their email creative to increase click-through and conversion, I often find that they are quite surprised at how much time and effort we invest into fine-tuning call to action text links and buttons.  There are brand colours to abide by, right? So text links and buttons have to stay [...]

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Who will win the email marketing election?

Any email marketer will tell you how effective the email channel can be and you’d think that the three main UK political parties would be using the channel to entice voters ahead of this week’s general election in a big way.  From my experience, however this doesn’t seem to be the case. Being in the [...]

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