It’s not rocket science

Following on from my post on ‘It’s not how clever you are..it’s how unclever you are’ ,here is a simple chart from Marketing Sherpa that really demonstrates that at least with email, it can be as simple as giving Relevant Content. With Relevancy comes Engagement…long live the Conversation

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How to make a great first impression with a welcome email programme

My colleague Mark Robertson recently wrote a great blog post entitled ‘Hello and Welcome’ on some points to consider when conceiving a welcome programme. I wanted to follow on from what he’d talked about with some hints and tips of my own by providing you with a checklist for devising a successful welcome programme. But [...]

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Its not about the Technology Stupid

I recently read an interesting article on how Apple’s iPad was changing the way we build business relationships and have conversations. Don’t worry, this isn’t going to be another article talking about the iPad …there have been a few of those already and I already own that T-shirt. I was intrigued by the logical progression [...]

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Crossing Borders with Email Marketing

With the growth of the email marketing industry both in Europe and on an international scale at eCircle we are being asked more frequently by clients what is the most effective way in which to carry out an international email marketing program. Consequently many in the email industry are also discussing this topic. Tamara Gielen, [...]

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Growing your Email List

My colleague, Mark Robertson, just wrote an interesting blog on Welcome Email Programs. I thought I would add to this by discussing the very first point – growing that email list. With that in mind, here’s my checklist of things to consider when growing an opt-in email list ….plus a few additional comments/opinions: What are [...]

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Hello and Welcome

I spend a significant part of my day opting-in to email newsletter programs. I do this partly because I work in email marketing and want to keep abreast of what clients/prospects are doing and partly because, as a frugally-minded consumer, I like receiving all the special offer emails in my inbox. As a result, I [...]

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