Unsubscribing: Why are companies still getting it wrong?

We’ve come a long way and it’s taken for granted that companies now include an unsubscribe option within their email communications. However, it still surprises me how many make this such a tricky process, e.g. making you login to edit your preferences (if I could remember my password, I probably would, but by then I’ve [...]

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Testing Testing 3 2 1

Okay okay, I know that the old testing call often employed on stage by some stand up comic testing their microphone is ‘Testing testing  1,2 3,’ , but let’s take it for granted that I haven’t mistakenly written a Stand Up Comic Checklist, and that actually I want to say a few words about the [...]

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Coal Face Questions: ‘How are you going to improve our Deliverability?’

…When an email marketer drops the D-word during our meetings, I know it’s time to cancel my train home as it’s often as big a topic as ‘How are you going to increase ROI from email?’ Increasingly we find that companies do acknowledge that responsibility for email delivery sits primarily on their side, but they [...]

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