My how things have changed…

My sister recently got married.  It was a gorgeous day: sunny, beautiful venue, stunning bride, dashing Naval Officer husband and groomsmen, verrrrry stylish bridesmaids (well, apart from me who was 6 months pregnant at the time and ever so slightly rotund in a very snug dress!) and the champagne flowed.  The photographers snapped away in [...]

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Priority Inbox – My cup of tea

Me: Coffee please. Barista: Would you like Espresso, Americano, Cappuccino, Macchiato, Mocha, Latte, or our new Frappuccino’s?? Me: Erm, Just a coffee. Barista: A Drip? Grande? Me: ? just a coffee. please. Barista: A Grande Drip Americano? Me: I just don’t know. Do you do Tea? Barista: ? Me: It’s ok, I don’t want one [...]

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Blink.

Have you ever read any of Malcolm Gladwell’s journalism ? I’m currently re-reading Blink – The Power of Thinking without Thinking . One of the stories he tells is  about the Getty Museum and a purchase of marble statue dating from the sixth century BC, known as a Kouros. The vendor provided Getty’s legal team [...]

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I love Ocado… but they don’t love me

Foolishly I fell victim to the Apple / iPad marketing campaign after the launch in January and recently invested in the world’s most expensive handheld toy. Aside from relieving me of some of my hard earned cash, it has brought one ray of light to my life… Ocado. I have to say I’m a huge [...]

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The Email Address – The Key to Multi-Channel Marketing

I’ve written recently on a variety of sites about the life that is still left in email marketing – (see for example Social Penguin). With the variety of marketing channels that marketers have to contend with to reach the customer’s ear, are we missing a trick with the importance of the email address? J-P De [...]

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Hello and Welcome

I spend a significant part of my day opting-in to email newsletter programs. I do this partly because I work in email marketing and want to keep abreast of what clients/prospects are doing and partly because, as a frugally-minded consumer, I like receiving all the special offer emails in my inbox. As a result, I [...]

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Testing Testing 3 2 1

Okay okay, I know that the old testing call often employed on stage by some stand up comic testing their microphone is ‘Testing testing  1,2 3,’ , but let’s take it for granted that I haven’t mistakenly written a Stand Up Comic Checklist, and that actually I want to say a few words about the [...]

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Adding more fuel to the fire that online is taking over offline?..

Not too long ago I posted on online advertising taking over offline advertising. Yes perhaps it will still be a while before online can fully convince old offline marketing strategists but there are some companies out there helping my cause that online marketing can improve a brands performance. Recently I came across a company in [...]

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Who will win the email marketing election?

Any email marketer will tell you how effective the email channel can be and you’d think that the three main UK political parties would be using the channel to entice voters ahead of this week’s general election in a big way.  From my experience, however this doesn’t seem to be the case. Being in the [...]

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Online taking over TV advertising

Here I am at the airport (again) as I embark on my weekly commute between London and Munich, and yes, as usual my flight is delayed.  But, like the majority of my fellow passengers, I am able to work on the move via my BlackBerry and looking around me now, I can see a vast [...]

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