I love Ocado… but they don’t love me

Foolishly I fell victim to the Apple / iPad marketing campaign after the launch in January and recently invested in the world’s most expensive handheld toy. Aside from relieving me of some of my hard earned cash, it has brought one ray of light to my life… Ocado. I have to say I’m a huge [...]

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Red is for stop, green is for go. Hang on… what’s this ‘amber’ business?

When clients ask me to redesign their email creative to increase click-through and conversion, I often find that they are quite surprised at how much time and effort we invest into fine-tuning call to action text links and buttons.  There are brand colours to abide by, right? So text links and buttons have to stay [...]

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Improve your email program with customer feedback

So many companies spend a huge amount of time researching the best ways to communicate with their customer, without actually asking the customer themselves! Are you guilty of this too? Email provides you with the ideal opportunity to communicate with your customer and to garner feedback from them about your company’s products, services and essentially [...]

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