Growing your Email List

My colleague, Mark Robertson, just wrote an interesting blog on Welcome Email Programs. I thought I would add to this by discussing the very first point – growing that email list. With that in mind, here’s my checklist of things to consider when growing an opt-in email list ….plus a few additional comments/opinions: What are [...]

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Hello and Welcome

I spend a significant part of my day opting-in to email newsletter programs. I do this partly because I work in email marketing and want to keep abreast of what clients/prospects are doing and partly because, as a frugally-minded consumer, I like receiving all the special offer emails in my inbox. As a result, I [...]

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