Email is still the Daddy of Digital

I sit on the IAB Email Council so am always really interested in the studies and research documents they produce.  The IAB are the trade association for digital marketing and they – in conjunction with iCD Research – recently carried out a survey of attitudes towards email marketing, levels of usage and preferred layout. The [...]

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Red is for stop, green is for go. Hang on… what’s this ‘amber’ business?

When clients ask me to redesign their email creative to increase click-through and conversion, I often find that they are quite surprised at how much time and effort we invest into fine-tuning call to action text links and buttons.  There are brand colours to abide by, right? So text links and buttons have to stay [...]

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