email communication « Inside the Inbox

Posts Tagged ‘email communication’

How retailers are failing to get the even the email basics right

Posted in Email Marketing Advice, tagged Christmas season, eCircle, email communication, email marketers, email marketing, email marketing basics, email newsletter, email welcome message, Incentivise, Reward, sign up, top UK retailers, UK retailers on August 19, 2010 | Leave a Comment »

http://www.imrg.org/8025741F0065E9B8/(httpPages)/F12FE7C6C47BE03F802575C4002AB52F?OpenDocument

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Unsubscribing: Why are companies still getting it wrong?

Posted in Deliverability & ISP Relations, Email Marketing Advice, tagged email communication, Email industry, ESP, ISP, login, one-click process, poor deliverability, spam button, unsubscribe, unsubscribe link on July 30, 2010 | Leave a Comment »

We’ve come a long way and it’s taken for granted that companies now include an unsubscribe option within their email communications. However, it still surprises me how many make this such a tricky process, e.g. making you login to edit your preferences (if I could remember my password, I probably would, but by then I’ve [...]

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Posts Tagged ‘email communication’

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