Blink.

Have you ever read any of Malcolm Gladwell’s journalism ? I’m currently re-reading Blink – The Power of Thinking without Thinking . One of the stories he tells is  about the Getty Museum and a purchase of marble statue dating from the sixth century BC, known as a Kouros. The vendor provided Getty’s legal team [...]

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It’s not rocket science

Following on from my post on ‘It’s not how clever you are..it’s how unclever you are’ ,here is a simple chart from Marketing Sherpa that really demonstrates that at least with email, it can be as simple as giving Relevant Content. With Relevancy comes Engagement…long live the Conversation

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Top 10 future trends for email

I’m no expert, but as an eager ‘email junkie’ I’ll take a stab at some future predictions for the next decade. In my last post I celebrated the achievement of email marketing over the past 10 years and strongly refuted the provocative ‘Email Is Dead’ argument. As much as I’ve looked back over email’s journey, [...]

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