How retailers are failing to get the even the email basics right

http://www.imrg.org/8025741F0065E9B8/(httpPages)/F12FE7C6C47BE03F802575C4002AB52F?OpenDocument

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Valentine’s Day massacre of the inbox

Holidays are popular for email marketing with Valentine’s Day the second largest retail date in the calendar making it a major marketing coup. I can’t help be cynical that it happens to fall so soon after Christmas, helping boosting revenues after the post-Sales slump.  Email marketers are only just drawing breath from the Christmas rush and January [...]

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