Unsubscribing: Why are companies still getting it wrong?

We’ve come a long way and it’s taken for granted that companies now include an unsubscribe option within their email communications. However, it still surprises me how many make this such a tricky process, e.g. making you login to edit your preferences (if I could remember my password, I probably would, but by then I’ve [...]

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Top 10 future trends for email

I’m no expert, but as an eager ‘email junkie’ I’ll take a stab at some future predictions for the next decade. In my last post I celebrated the achievement of email marketing over the past 10 years and strongly refuted the provocative ‘Email Is Dead’ argument. As much as I’ve looked back over email’s journey, [...]

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Coal Face Questions: ‘How are you going to improve our Deliverability?’

…When an email marketer drops the D-word during our meetings, I know it’s time to cancel my train home as it’s often as big a topic as ‘How are you going to increase ROI from email?’ Increasingly we find that companies do acknowledge that responsibility for email delivery sits primarily on their side, but they [...]

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