Growing your Email List

My colleague, Mark Robertson, just wrote an interesting blog on Welcome Email Programs. I thought I would add to this by discussing the very first point – growing that email list. With that in mind, here’s my checklist of things to consider when growing an opt-in email list ….plus a few additional comments/opinions: What are [...]

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Valentine’s Day massacre of the inbox

Holidays are popular for email marketing with Valentine’s Day the second largest retail date in the calendar making it a major marketing coup. I can’t help be cynical that it happens to fall so soon after Christmas, helping boosting revenues after the post-Sales slump.  Email marketers are only just drawing breath from the Christmas rush and January [...]

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