Adding more fuel to the fire that online is taking over offline?..

Not too long ago I posted on online advertising taking over offline advertising. Yes perhaps it will still be a while before online can fully convince old offline marketing strategists but there are some companies out there helping my cause that online marketing can improve a brands performance. Recently I came across a company in [...]

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Online taking over TV advertising

Here I am at the airport (again) as I embark on my weekly commute between London and Munich, and yes, as usual my flight is delayed.  But, like the majority of my fellow passengers, I am able to work on the move via my BlackBerry and looking around me now, I can see a vast [...]

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