Beware…I am about to influence you

A Study by agency 360i indicates that the majority of Twitter conversation is between consumers and that Corporate Twitter seems to be directed at the Consumer rather than with the Consumer. According to the study, only 12% of consumer tweets mention a brand by name. When they do refer to a brand, consumers are sharing [...]

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Growing your Email List

My colleague, Mark Robertson, just wrote an interesting blog on Welcome Email Programs. I thought I would add to this by discussing the very first point – growing that email list. With that in mind, here’s my checklist of things to consider when growing an opt-in email list ….plus a few additional comments/opinions: What are [...]

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