Me: Coffee please. Barista: Would you like Espresso, Americano, Cappuccino, Macchiato, Mocha, Latte, or our new Frappuccino’s?? Me: Erm, Just a coffee. Barista: A Drip? Grande? Me: ? just a coffee. please. Barista: A Grande Drip Americano? Me: I just don’t know. Do you do Tea? Barista: ? Me: It’s ok, I don’t want one [...]
Posts Tagged ‘Seth Godin’
Priority Inbox – My cup of tea
Posted in Email Marketing Technology, Online Communications, tagged Dave Allen, Econsultancy, Priority Inbox Gmail, Purple Cow, Seth Godin, Tim Ferris on September 2, 2010 | Leave a Comment »
Blink.
Posted in Email Marketing Advice, Online Communications, tagged delete email, email engagement, email marketing, email relevance, email resonance, inbox, Malcolm Gladwell, Seth Godin, shopping habits, subject lines on August 17, 2010 | Leave a Comment »
Have you ever read any of Malcolm Gladwell’s journalism ? I’m currently re-reading Blink – The Power of Thinking without Thinking . One of the stories he tells is about the Getty Museum and a purchase of marble statue dating from the sixth century BC, known as a Kouros. The vendor provided Getty’s legal team [...]



