Archive for the ‘Company News’ Category

Happy Birthday

It’s been a year since eCircle’s blog Inside the Inbox launched back in September 2009. During this time we have aimed to provide you with useful, topical content on the subject of email marketing and the wider digital world. To celebrate a year of Inside the Inbox I thought I’d share with you our top 10 most read blogs posts from the year in order of popularity.

Top 10 Inside the Inbox Blog Posts

1)     Is it ever too early to start your Christmas promotions?

2)     The decade that digital came of age

3)     Getting seriously social

4)     Do your customers know their inbox from their shoebox?

5)     Do we really need the Royal Mail?

6)     Newsletter registrations really shouldn’t be this difficult!

7)     America sneezes and we catch a cold

8)     Crossing borders with email marketing

9)     When selecting an ESP is the most important question really, how much does it cost?

10)  Email Relevance – Be honest and you can’t go far wrong

If there are any topics that you feel we should cover over the next year of Inside the Inbox then please do let me know.

If you haven’t already signed up to receive Inside the Inbox updates you can do so via RSS here or by email on the blog.

So all that’s left to say is ‘Happy Birthday Inside the Inbox’ and here’s to another year of blogging!


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eCircle Award NominationWe’re delighted to announce that our investors TA Associates have been short-listed at the InvestorAllStars 2010 Awards for the ‘Deal Envy of the Year’ for their majority investment of over €60million in eCircle.

Now in its eighth year, Investor AllStars brings together the best of Europe’s venture capital community to celebrate great investments, lucrative exits and all-round professional excellence. The awards recognise the leading risk-takers and backers of high-growth businesses in what is undoubtedly one of the most important events in the venture capital industry.

We’re up against some strong competition including our last investors Wellington Partners. Other nominees for Deal Envy of the Year Award include:

  • Heliatek GmbH − RWE Innogy GmbH
  • Spotify Limited − Wellington Partners
  • Mimecast Ltd − Index Ventures
  • Jolicloud SAS − Mangrove Capital Partners & Atomico Investment Holdings Ltd

The winner of the ’Deal Envy of the Year Award’ last year was the $17 million series B funding deal in Playfish by Accel, Index Ventures. We’re hopeful that our nomination is strong, as the €60million investment has already proved beneficial in the expansion of eCircle.

So fingers crossed we’ll be bringing home an award at the end of the night!

Investor AllStars 2010, Thursday 23rd September 2010 at the Hilton, Park Lane, London.

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DMA Email Marketing CouncilWe’re delighted to report that after a year working as a co-opted member of the DMA Email Marketing Council on the Best Practice, Data and Legal Hub, eCircle’s Managing Director Simon Bowker was elected yesterday as a full member of the council, joining friends and colleages in the industry to work together on helping the channel achieve its full potential.  The Email Marketing Council plays an essential role in championing email as a vital part of the marketing mix and produces best practice guidelines, research studies, data-driven reports and organising digital events for DMA members.

Other council members include:

  • Chair – Chris Combemale (The Email Academy)
  • Vice Chair – Skip Fidura (Dot Agency Ltd)
  • Simone Barratt (eDialog)
  • James Bunting (Communicator Corp)
  • Denise Cox (Newsweaver)
  • Guy Hanson (Database Group)
  • Kath Pay (Ezemail UK Ltd)
  • Matt Simons (Acxiom Ltd)
  • Sara Watts (Data Media & Research)
  • Jonathan Burston (CACI Ltd)
  • Richard Gibson (Return Path)
  • Rupert Harrison (News International Ltd)
  • Dela Quist (Alchemy Worx Ltd)
  • Tink Taylor (dotMailer)

Many thanks to those of you who voted for Simon and we’re looking forward to help promote email marketing best practice.

For more information on the council and its work, visit the DMA Website or subscribe to the DMA Email Marketing Council Blog.

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Well.  What a start to 2010 – and it’s only week 2!  Where do I begin?  Despite the economic downturn through the latter part of 2008 and 2009, eCircle has been lucky enough to be in an industry which has benefited rather than suffered.  We won 2 major industry awards and were shortlisted for another.  We opened new offices in Spain and the Netherlands, and we made a raft of new recruitments in the UK, growing our staff numbers here by 12% to reflect on the strong growth in 2009.  But 2010 promises to be even more exciting…

We’re delighted to announce that TA Associates, one of the world’s leading growth private equity firms has signed a definitive agreement for a majority investment of over €60million in eCircle.  This substantial investment will help us extend our award-winning technology platform, eC-messenger and expand into new products, services and markets. 

Email remains a strong marketing channel and represents an ever-increasing proportion of the €12.9 billion online advertising market.  Forrester Research estimates that the volume of email messages will double with the value of the market increasing from €1.5 billion in 2007 to €2.3 billion in 2010 as marketers utilise more sophisticated on-demand targeting, messaging and analytics to engage the consumer.  According to Gartner, software-as-a-service (SaaS) in marketing automation is expected to exhibit the highest growth rates in customer relationship management (CRM), a $1.9 billion market in 2008 that is projected to grown 17% per annum through to 2013.

 So what does this acquisition actually mean for eCircle and our clients?  The news is only good!  The acquisition won’t affect our structure in the slightest and the investment will be seamless.  Some of the key benefits include:

  • We’ll invest in new products and services to complete our portfolio of media and technology ecommerce solutions.
  • We’ll invest in the extension of our email marketing platform further, specifically in campaign planning, management and automation, advanced reporting including new metrics and APIs.
  • We’ll additionally strengthen our professional services portfolio, increasing email ROI even further. 
  • We’ll extend our leadership position in the European market and strengthen our international presence to serve you locally.

So having just experienced our biggest year to date, it looks like 2010 is going to be a defining year in eCircle’s history, and I for one am really looking forward to it!

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