Posts Tagged ‘loyalty’

Xmas_1I was out shopping in Next last weekend when I saw that their Christmas cards, wrapping paper and general seasonal paraphernalia were on display and of course my first thought was ‘blimey, Christmas promotions already? I’m not even out of my flip flops yet!’ … but that got me thinking about when the best time to start your Christmas promotions is and is it ever too early?

For marketers, Christmas is a dream opportunity to roll out the campaigns with nice seasonal themes and get the creative juices flowing, and email is your best ally for seasonal promotions. So to get your Christmas campaigns off the ground, here are a few hints and tips…

Get creative – Christmas is the perfect time to give your email campaigns a bit of a facelift and get some really good eye-catching campaigns on the go

Re-engage subscribers – Now’s the time to try and re-establish relationships with dormant subscribers so why not try and entice them back with some attractive seasonal offers?

Special offers – Sounds obvious but make your Christmas emails more attractive with offers such as free shipping, free gifts and discounts

Loyalty – when better to thank your customers by rewarding them, and their friends and family with special offers and seasonal discounts. Encourage them to forward the offer on too!

Get the calendar out – Think about sending triggered emails in the build up to Christmas, perhaps in the form of an ‘Advent Calendar’ or the ‘Twelve Days of Christmas’ where a series of offers and emails are sent over in the days leading up to the big day, with varying offers, and discounts.

A helping hand – don’t assume people know what to buy their spouse/child/mother etc. Help your customer by tailoring your email copy to what’s on their minds. I’m often at a total loss as to what to buy my husband and daughter so having suggestions handed to me on a platter really appeals.

Start early and finish late – Obviously you’ll be targeting both the organised (me!) and the disorganised (my husband) with your email campaigns so make sure you’re geared up to appealing to both! Have attractive offers for those wanting to get their purchases out of the way nice and early (earlybird discounts), at the same time as ensuring that those last minute shoppers are catered for (late delivery dates).

The shops are getting geared up for Christmas already and yet, despite subscribing to countless email newsletters, I’m yet to receive any Christmas campaigns into my inbox. So why should shops be ahead of the game and have the monopoly? In short, whilst I still get irritated by seeing Christmas decorations and hearing the dulcet tones of The Pogues anytime before the beginning of November, in terms of your email marketing plans, after the kids have gone back to school in September, it’s never too early to start your promotions!


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