Posts Tagged ‘TA Associates’

eCircle Award NominationWe’re delighted to announce that our investors TA Associates have been short-listed at the InvestorAllStars 2010 Awards for the ‘Deal Envy of the Year’ for their majority investment of over €60million in eCircle.

Now in its eighth year, Investor AllStars brings together the best of Europe’s venture capital community to celebrate great investments, lucrative exits and all-round professional excellence. The awards recognise the leading risk-takers and backers of high-growth businesses in what is undoubtedly one of the most important events in the venture capital industry.

We’re up against some strong competition including our last investors Wellington Partners. Other nominees for Deal Envy of the Year Award include:

  • Heliatek GmbH − RWE Innogy GmbH
  • Spotify Limited − Wellington Partners
  • Mimecast Ltd − Index Ventures
  • Jolicloud SAS − Mangrove Capital Partners & Atomico Investment Holdings Ltd

The winner of the ’Deal Envy of the Year Award’ last year was the $17 million series B funding deal in Playfish by Accel, Index Ventures. We’re hopeful that our nomination is strong, as the €60million investment has already proved beneficial in the expansion of eCircle.

So fingers crossed we’ll be bringing home an award at the end of the night!

Investor AllStars 2010, Thursday 23rd September 2010 at the Hilton, Park Lane, London.


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Well.  What a start to 2010 – and it’s only week 2!  Where do I begin?  Despite the economic downturn through the latter part of 2008 and 2009, eCircle has been lucky enough to be in an industry which has benefited rather than suffered.  We won 2 major industry awards and were shortlisted for another.  We opened new offices in Spain and the Netherlands, and we made a raft of new recruitments in the UK, growing our staff numbers here by 12% to reflect on the strong growth in 2009.  But 2010 promises to be even more exciting…

We’re delighted to announce that TA Associates, one of the world’s leading growth private equity firms has signed a definitive agreement for a majority investment of over €60million in eCircle.  This substantial investment will help us extend our award-winning technology platform, eC-messenger and expand into new products, services and markets. 

Email remains a strong marketing channel and represents an ever-increasing proportion of the €12.9 billion online advertising market.  Forrester Research estimates that the volume of email messages will double with the value of the market increasing from €1.5 billion in 2007 to €2.3 billion in 2010 as marketers utilise more sophisticated on-demand targeting, messaging and analytics to engage the consumer.  According to Gartner, software-as-a-service (SaaS) in marketing automation is expected to exhibit the highest growth rates in customer relationship management (CRM), a $1.9 billion market in 2008 that is projected to grown 17% per annum through to 2013.

 So what does this acquisition actually mean for eCircle and our clients?  The news is only good!  The acquisition won’t affect our structure in the slightest and the investment will be seamless.  Some of the key benefits include:

  • We’ll invest in new products and services to complete our portfolio of media and technology ecommerce solutions.
  • We’ll invest in the extension of our email marketing platform further, specifically in campaign planning, management and automation, advanced reporting including new metrics and APIs.
  • We’ll additionally strengthen our professional services portfolio, increasing email ROI even further. 
  • We’ll extend our leadership position in the European market and strengthen our international presence to serve you locally.

So having just experienced our biggest year to date, it looks like 2010 is going to be a defining year in eCircle’s history, and I for one am really looking forward to it!

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