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Posts Tagged ‘web reviews’

FlowersMy sister recently got married.  It was a gorgeous day: sunny, beautiful venue, stunning bride, dashing Naval Officer husband and groomsmen, verrrrry stylish bridesmaids (well, apart from me who was 6 months pregnant at the time and ever so slightly rotund in a very snug dress!) and the champagne flowed.  The photographers snapped away in the background, and – as all good wedding photographers should be – we didn’t even notice that they were there!

However it was the process of sharing the stunning snaps after the big day that impressed me so much.  I only got married 5 years ago, but I was struck how much things had moved on in terms of showing off the proofs and circulating the photos, post-wedding.  In ‘my day’ (circa 2005), we met the photographer (word of mouth), he took the snaps on the day, we met him afterwards and showed us the proofs, we chose which ones we wanted, he gave us a set of colour and black and white prints, plus a CD of the set, and off we trotted to choose which ones would adorn our fireplace/mantelpiece/sent to the family.  Job done.

My sister’s wedding photo experience was entirely different!

Firstly they found their photographers through a long and extensive search online, checking recommendations and web reviews, reading their blog, checking out their portfolio online and basically doing thorough research.  The photographers were booked, then turned up at the bride-to-be’s house as we were all getting ready in the morning, spent the entire day snapping away discreetly, and off they went well into the evening festivities.

The new Mr and Mrs Phillips were then – in less than a week! – sent a sneaky peak of some of the better shots from the day, via email, as a little teaser. The photographers told Hannah specifically that these were the shots to put on Facebook before too many amateur shots are tagged of them to ensure the newlyweds were able to showcase some amazing photos to their friends and family.  Of course the shots were subsequently forwarded via email to close friends and family to enjoy, shared on Facebook and generally admired by all their internet-savvy mates.  (And WOW were they worth sharing!)

The following week (and we’re talking less than two weeks after the wedding day), the photographers had put a simply stunning montage of ‘part one’ of the wedding onto their blog site (I know I’m biased but I have to say they are some of the best wedding photos I’ve ever seen).  The link was duly emailed around between friends and family and – again – shared on Facebook for all and sundry to enjoy.  The blog received loads of hits and comments from proud rellies and friends, and the photographers were able to gather a huge amount of glowing testimonials for the fabulous piccies.  An invaluable way of the photographers gathering feedback from both clients and their friends.

Blog posts ‘part two’ and ‘part three’ were shared in the following week, and less than 6 weeks after the wedding took place, all of the photos were posted onto a secure part of their website, password protected of course, and the bride and groom were able to share the link – via email of course  – with their guests.  In turn, the guests could send a link, again via email, of any of the shots to their own friends and family to encourage them to buy the photos.  Amazing!  So amazing that another sister of mine has booked them for her wedding later this year.  How’s that for a recommendation?

This is such a far cry from the process my photographer went through for our wedding just 5 short years ago.  I can’t imagine how much things will have developed in the next 5 years, exciting times indeed.

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