Happy Birthday Inside the Inbox

It’s been a year since eCircle’s blog Inside the Inbox launched back in September 2009. During this time we have aimed to provide you with useful, topical content on the subject of email marketing and the wider digital world. To celebrate a year of Inside the Inbox I thought I’d share with you our top 10 most read blogs posts from the year in order of popularity.

Top 10 Inside the Inbox Blog Posts

1)     Is it ever too early to start your Christmas promotions?

2)     The decade that digital came of age

3)     Getting seriously social

4)     Do your customers know their inbox from their shoebox?

5)     Do we really need the Royal Mail?

6)     Newsletter registrations really shouldn’t be this difficult!

7)     America sneezes and we catch a cold

8)     Crossing borders with email marketing

9)     When selecting an ESP is the most important question really, how much does it cost?

10)  Email Relevance – Be honest and you can’t go far wrong

If there are any topics that you feel we should cover over the next year of Inside the Inbox then please do let me know.

If you haven’t already signed up to receive Inside the Inbox updates you can do so via RSS here or by email on the blog.

So all that’s left to say is ‘Happy Birthday Inside the Inbox’ and here’s to another year of blogging!

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Online taking over TV advertising

Here I am at the airport (again) as I embark on my weekly commute between London and Munich, and yes, as usual my flight is delayed.  But, like the majority of my fellow passengers, I am able to work on the move via my BlackBerry and looking around me now, I can see a vast number of people emailing or sending text messages from their mobile devices, which makes delays like this at least a little more productive.  It seems that if you travel a lot for work, then ‘smart phones’ are, quite simply, a must.

Sitting here in my usual air-side seat at the crack of dawn drinking a large coffee to try and wake up, I was reminded about an article I read a little while ago about Online Advertising overtaking TV http://news.bbc.co.uk/2/hi/business/8280557.stm, which most of us in the digital world would have expected to happen sooner or later but it’s interesting all the same.  So I was wondering what the next steps in the way we advertise or communicate our business messages will be?  Will my BlackBerry become my new video conferencing tool so I can dial in whilst I sit here in the airport lounge? Will I buy the same product online that I can get at an airport retailer just to conserve my energy and save me lugging the goods across Europe? Referring back to the fact that online advertising has taken over TV advertising, then perhaps I should think about throwing away my TV set altogether and simply subscribing to online TV channels instead to stay informed?  This diagram (source: http://www.baekdal.com/articles/Management/market-of-information/) illustrates neatly how much the way we communicate has changed, and how many more channels there are at our disposal these days.  As the original article states, we are currently in the middle of the most revolutionary changes since the introduction of the newspaper.  Exciting times indeed. 

But why still compare if majority usage is going digital anyway?

A research study group is currently undertaking a “big brother type” of model brainstorming for 6 weeks on how digital life will affect everyone in the future.  Check it out here http://palomar5.org/…

What do you think?  What are your thoughts or predictions on the future of communication?

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